External Relations Minister Ian Gorst Picture: James Jeune (39446306)

A NEW strategy aimed at ensuring Jersey remains competitive as a “globally attractive” and “forward-looking” finance centre has been launched this week by the government.

The Financial Services Competitiveness Programme aims to protect the future of Jersey’s largest industry and comes at a time when global pressures are reshaping the financial landscape.

The initiative brings together government departments, the Jersey Financial Services Commission, Jersey Finance, Digital Jersey and representatives from across the industry to set out a series of actions aimed at securing the position of Jersey’s financial and professional services sector.

The programme will focus on improving the regulatory and business environment, expanding Jersey’s presence in international markets, and preparing for global challenges and future opportunities.

Work is already under way on the first phase of the plan, which is aimed at making Jersey a more attractive and efficient place to do business.

The programme is being overseen by a ministerial working group chaired by External Relations Minister Ian Gorst with government chief executive Dr Andrew McLaughlin acting as the senior responsible officer.

Deputy Gorst said: “Jersey’s financial services industry is a key growth engine of our economy. It is central to Jersey’s prosperity and our ability to reinvest in and regenerate the Island.

“Through the Financial Services Competitiveness Programme, we are setting out a bold, coordinated plan to ensure Jersey remains an attractive, agile, and forward-looking International Finance Centre.

“This initiative shows that we are not content to stand still – we are proactively investing in the Island’s future, and working in partnership across government, industry, and the regulator to deliver sustainable, long-term success.”

Chief Minister Lyndon Farnham added: “We are facing rapidly changing global environments and we must continue to adapt.

“By evaluating our strengths, the project will help us to continue promoting Jersey as a leading International Finance Centre and build further worldwide confidence in our services.”

The government will publish a progress report and action plan in spring 2026 and said it will continue working with stakeholders through events, meetings, and consultations as the programme develops.