THE world-class Supertri League series will return to Jersey in September.
This year’s race will make the Island the first location to host five league events.
Jersey’s vibrant atmosphere, strong community and stunning coastal setting make it a unique destination on the Supertri calendar.
In 2017, Jersey became the first venue to host a full Supertri event, going on to host events in 2018, 2019, and a COVID-delayed 2021 event that brought the contract to an end.
The one-year contract agreed for 2025 will build on those events and aim to provide a top sporting spectacle while promoting sport and health to the public. Other Supertri competitions confirmed this year include Toronto, Chicago and Toulouse.
Michael D’Hulst, Supertri co-founder and CEO, said: “Jersey has always been one of the most iconic stops on the Supertri League calendar and a place we have always considered to be our spiritual home.
“The racing is world-class, the backdrop is stunning, and the community is truly invested. It really is a very special place not only for Supertri, but for triathlon in general.”
He also said: “We’re thrilled to return in 2025 and to continue working in partnership with the Government of Jersey to promote healthier, more active lifestyles while showcasing the Island on a global stage.”
Supertri’s return aligns with the government plan of “Inspiring an Active Jersey”, aiming to create a mentally and physically healthier society by becoming one of the most active populations in the world.
In previous years the benefits have included inspiring junior triathlon club memberships to more than triple while 84% of residents on the Island were proud to host Supertri.
Economic benefits for the Island include, in 2021 alone, the Supertri spending $356,000 with local suppliers to bring the race to trackside fans and over 100 countries via TV coverage.
The Supertri League brings with it significant international publicity, with viewing data and surveys showing that hundreds of thousands of French and British fans were much more likely to visit due to watching the event.
The Minister for Sustainable Economic Development, Deputy Kirsten Morel, said: “Supertri was a great success when it previously came to the Island and we’re excited to have Jersey hosting the event again.”
Morel continued: “The 2019 edition in particular brought considerable additional income to Jersey’s visitor economy, and in 2021 the hospitality sector benefitted from approximately 400 extra bed nights through inbound athletes, staff and support personnel.”
Further details on athlete line-ups, community engagement activities and the full race weekend programme will be announced in the coming months.
