Mass Festival – featuring a host of dance acts – was scheduled to take place on 27 May.
In a statement on their Facebook page, the organisers said: ‘Despite strong early ticket sales, we, the organisers, are not confident at this stage that the number of tickets sold at this point is strong enough to enable us to produce an event to the level we would all be proud of, both from a production and customer satisfaction point of view.
‘With many years between us of producing events of this size, experience tells us that the situation will not improve significantly enough over the next three weeks. ‘Outdoor events are extremely expensive to produce and take a lot of time and effort to prepare and plan for, but if the event doesn’t appeal strongly enough, then it is not worth the risk of waiting in hope for last minute sales.
‘Jersey historically sees strong sales later rather than earlier in the sales period, but this must change for event organisers to feel more confident.
‘Whilst we still have the opportunity to cancel the event cleanly, and refund all ticket holders, we feel it is the right thing to do.’
Acts including Noisia, Route 94, Etherwood and Latmum were due to play.
Organisers said that everyone who had bought a ticket would be refunded.
Some of the acts are now due to play at Rojo and Mimosa clubs on 27 May.
