A PUB company has revised its loyalty programme, stating that the changes will make the scheme simpler and more rewarding.
Liberation Group will give customers the equivalent of 3% on spending on food, drink and accommodation at its outlets across the Channel Islands.
The new system replaces the former loyalty programme which offered 5% back on food spending, but only 2% on drinks.
Customers who are signed up also receive other benefits including double points on drinks between 4pm and 7pm on weekdays, 25% off food on Wednesdays and offers during their birthday month.
Changes to the Liberation Group programme come six months after rival operator Randalls introduced its own adjustment.
From March of this year, Randalls’ highest threshold for reward dropped from 20% to 10%, with the “basic rate” falling from 10% to 5%.
