HOTELS have received positive comments and feedback from guests following the airing of a documentary series on the Channel Islands this summer, a leading travel company has said.
Channel Islands Direct also saw a 40% increase in new bookings in June and an 11% increase in July, according to Premier Holidays commercial director Mark Godfrey.
All six episodes of the show ‘Jersey & Guernsey’, which was narrated by Alan Titchmarsh and featured locals preparing for summer, are now available to view on Channel 5.
Among the Islanders featured in the documentary were eighth generation Jersey farmer Phil Le Maistre, makers of La Robeline Cider Richard and Sarah Matlock, ceramicist Claire Haithwaite, as well as the Sprouts Farm Club team and Jersey Tea Company.
Mr Godfrey said there had been ‘positive feedback from all hotels on the impact of the show, comments and feedback from guests’.
He continued: ‘The programme focusing on local people in a variety of industries really shone a positive light on Jersey and all it has to offer, including stunning scenery and warm welcoming locals proud of their heritage.’
There was also an instant spike in demand for brochures, the volume of requests initially doubled, and an increase in demand for island-hopping.
A spokesperson from Visit Jersey also said the show was driving new audiences to their site – Jersey.com – with 79% of visitors viewing the website following the opening episode being first-time users.
A total of 1.1 million viewers tuned in to watch the first episode of the UK-produced show.
