All the reaction to Ukip’s new logo as the Premier League seeks legal advice

Ukip has a new logo, but its design has drawn comparisons with that of the Premier League – even leading the footballing body to seek legal advice.

A party spokesman insisted the design, which features a purple lion on a white background like the Premier League’s, “is not a rip-off” and stressed that Ukip had “checked” that it does not infringe copyright, declaring: “We’re not that stupid.”

(Ben Birchall/PA)

UKIP’s new logo is just the Premier League lion with a thorn in his paw pic.twitter.com/G4fVs5hrMQ

— Lily Bailey (@LilyBaileyUK) September 29, 2017

UKIP’s new logo looks like someone stood on the Premier League’s tail. pic.twitter.com/AJh0fDvMqj

— Andrew Westley (@handsomefish) September 29, 2017

Ukip chairman Paul Oakden told BBC Two’s Daily Politics: “I’m not worried. For a start, I don’t mind Ukip being associated with the Premier League.

“If they (the Premier League) feel they have a right to take legal action I’m sure they’ll consult with their lawyers.”

The logo has already sparked a war of words between Ukip and Gary Lineker – who was quick to react when seeing the design.

The @premierleague will be thrilled. ? https://t.co/GWXBcjL5vH

— Gary Lineker (@GaryLineker) September 29, 2017

“Gary Lineker is a very well-known, somewhat sanctimonious, extremely well-paid TV celebrity who has their own opinions,” said a Ukip spokesman.

To which Lineker cheekily replied…

But I’m working hard on having someone else’s opinions. https://t.co/tO5YHfwoEU

— Gary Lineker (@GaryLineker) September 29, 2017

Not all of the reaction to Ukip’s new logo has been regarding the Premier League link however.

Some believed there was a message etched in the lion’s face.

UKIP Lion has reached that point in the night at which he suddenly realises how lashed he is. pic.twitter.com/WD7yb06l0w

— Mark Wallace (@wallaceme) September 29, 2017

Meanwhile, others decided they could have some fun with its design.