The 51st annual World Custard Pie Championship got under way on Saturday in the village of Coxheath, near Maidstone in Kent.
Dannielle Webb (left) and Amy Lawes are hit by custard pies (Joe Giddens/PA)
Donna Trethewey laughs after being hit in the face – points are awarded depending on where the thrown pie hits an opponent (Joe Giddens/PA)
Every contestant must throw their pie with their left hand (Joe Giddens/PA)
In recent years a team from Japan flew to Kent to enter the competition (Joe Giddens/PA)
This year’s winners Team Pie Face – (from left to right) Steven Dunn, James Pyke, Olly Whelan and Rob Cox – celebrate with the trophy (Joe Giddens/PA)
