A licence plate to thrill up for auction

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JAMES Bond fans and owners of Aston Martins could be among those who place a bid on a special vehicle registration going under the hammer later this month – JSY 007.

Auction of number plates at Highlands

The plate is one of 52 which are due to be auctioned on 27 April, and others include pairs of repeated numbers, such as J202020 and J303030, along with sequential registrations JSY 961, JSY 962 and JSY 963.

Simon Drieu, of Simon Drieu and Co, who is carrying out the auction, said that he had already received a number of inquiries about the event.

‘Numbers are so specific to people. What could be irrelevant to me or you could mean an awful lot to someone else and we are expecting the auction to be on par with previous events that we have held. We have had a very positive response so far – registration plates always generate a considerable amount of interest,’ he said.

‘This year, a number of new JSY numbers have been released, including JSY 006 and JSY 007. Those should both create quite a bit of interest.

‘Generally, some J-numbers tend to be quite marque and model specific and I think JSY 007 would look quite nice on an Aston.’

In May 2018, J007 sold for £45,000. And records were smashed in Guernsey in 2015, when the island’s ‘007’ sold for £240,000.

But in Jersey, the record bid for a registration number stands at £86,000. It was offered for J19, which was assigned to a Taiwanese scooter of insignificant value. It sold in June 2018.

Mr Drieu added that there were a number of other registrations, including groups of sequential numbers, which were likely to raise interest and even be sold as job-lots to individual bidders.


‘We generally only do these once a year – they are a one-off. All the lots are unreserved and they will sell to the highest bidder,’ he said.

‘There are also sequential numbers which sometimes all sell to the same bidder, but sometimes they do not. Often people do buy two or three similar numbers but it all depends on how many cars they have.’

The event raises money for the Growth, Housing and Environment Department and last year made around £230,000.

Bidding is due to take place on 27 April at 10.30am at the Hotel de France, with doors opening at 9am.

Anyone who is interested should register at 9am on the day of the auction, or do so in advance by visiting

Ed Taylor

By Ed Taylor


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