Barry Jenkins, who runs Fotosound in Charing Cross, says that rather than helping to promote businesses, the States are just getting in the way.
He had to put a formal application into Planning for the temporary sign, which advertises promotions in the store, and says he had to jump through hoops to appease the Planning and Transport departments.
While Mr Jenkins had support from the Parish of St Helier, the departments were concerned that the sign would be a hazard for pedestrians.
Environment Minister Freddie Cohen said that he sympathised with Mr Jenkins – and added that new rules out in the next few weeks would simplify the way that signage applications were handled and would exempt most signage.
