Led by the Economic Development department and supported by the Jersey Evening Post, the aim of Think Twice Buy Local is to get Islanders to keep their pound in the Island.
As Jersey continues to remain reasonably sheltered from the full force of the global economic crisis, members of the public are being asked to have a think about spending their money locally – as well as look out for locally produced goods – instead of shopping on the internet or overseas.
A series of schemes and themes over the next three months will focus attention on different aspects of how the Island can help itself through the most difficult of times.
Economic Development Minister Alan Maclean said: ‘Think Twice Buy Local is all about encouraging people to actively think about the choices they have whenever they buy something and the impact those choices may have on the local economy.’
• Senator Maclean is the subject of the Saturday Interview in today’s Jersey Evening Post
