Chinese car brand Omoda has confirmed it will enter the UK market later this year.
It will become the latest car firm from China to expand into Europe and the UK as brands from this corner of the world look to take on new markets and increase sales. MG, now owned by Chinese automotive group SAIC Motor, has been the most successful so far, but BYD and GWM Ora are both already operating in the UK.
Omoda, which is a division of Chery, one of the biggest car firms in China, focuses exclusively on ‘desirable urban crossover SUVs’ will launch with just a single model, the ‘5’ SUV. It will be a mid-size vehicle that stands out with its large intricate grille and slim lighting.
Omoda says it wants to be ‘set apart from legacy car manufacturers’ and that it will offer its cars at ‘reasonable prices’, though these are yet to be announced.
Mr. Chen Chunqing, chief executive of Omoda, said: “The automotive industry has entered an unprecedented era of intelligent and new energy technology products. Marked by a surge in demand for personalisation and individual expression, we’ve seen the ascent of the SUV segment which now dominates the ten best-selling models globally.
Omoda says it will launch to ‘British car buyers at the end of 2023’, with sales expected to start in February 2024. It’s not yet clear how the firm will sell its cars.
