The new company, being established as this year’s potato season ends, will be known as Jersey Quality Produce Ltd.

It has been set up by three growers who want to offer a future for a number of smaller potato growers who until now have been members of the Jersey Produce and Marketing Organisation co-operative but who were not offered a future by the Jersey Royal Company.

The three growers are the Le Maistre family (Grouville), Lambert Carré (St Ouen) and Michael Cotillard (St John).