The iPhone X is finding its way into the hands of consumers for the first time, as the flagship smartphone goes on sale around the world.
Many Apple stores, including Regent Street in London, saw big queues return after a muted showing for the iPhone 8 release back in September.
But the major redesign for the X appears to have tempted many to now make the switch, sparking the largest queues seen in some time.
As is also customary for any iPhone launch, the mood on social media was decidedly mixed.
Apple boss Tim Cook was leading the enthusiasm, which appeared to spread quickly.
iPhone X is here! A big thank-you to all our customers in Sydney, and everyone turning out around the world Friday! ? pic.twitter.com/5NKXUnePLu
— Tim Cook (@tim_cook) November 2, 2017
Finally!!!⭐️✨⭐️✨#iPhoneX pic.twitter.com/VnPinz1HtZ
— 小嶋 陽菜 (@kojiharunyan) November 3, 2017
BOOM! #iPhoneX pic.twitter.com/SIdY3S2KRD
— Piers Morgan (@piersmorgan) November 3, 2017
While others were finding it hard to not get jealous of those getting their hands on the latest gadget.
iPhone X is out today and it look one stunning! Reminds me of iPhone 4 design which was beautiful. I’m not jealous of anyone that’s got 1 ?
— ??Dean ?? (@TruckerDeano) November 3, 2017
Wasn’t going to get an iPhone X… Instantly jealous of all the people with an iPhone X on release day! pic.twitter.com/MVBvVHzyKD
— Matt Johnson (@jattmohnson) November 3, 2017
One Twitter user opted for a very measured approach – having a quick hands-on before choosing not to buy one.
It took me so long to decide not to buy it after all. #iPhoneX pic.twitter.com/OmHEVLTdR6
— fourtyni (@fourtyni) November 3, 2017
And then there were those far from impressed by the whole episode.
“What’s the difference between the iPhone X and the iPhone 8?” pic.twitter.com/lxfHrEQDgk
— b (@xoaeb) November 3, 2017
#iphoneX It’s just a phone. Relax, people. pic.twitter.com/WelvAyLHHv
— Paul C Keys (@Paul_Keys_Net) November 3, 2017
#iPhoneX losers queuing up for a phone ?
— Lewis John Nield (@lew_dog17) November 3, 2017
The technology giant has always been good at provoking a reaction, whichever side of the fence you sit on.
