Mauricio Pochettino warned his players hard work is still required at Chelsea despite the increase to their status and bank balance that comes with joining the club.
A chaotic campaign that has seen the first-team squad decimated by injuries threatens to peter out, with the club marooned in 12th place ahead of the visit of Manchester United to Stamford Bridge on Thursday night.
It comes five days after the league’s second-bottom side Burnley left west London with a 2-2 draw despite playing the whole of the second half with 10 men, as relations between the club and its supporters seemed to sink further into discord.
The club has an FA Cup semi-final against Manchester City at Wembley to come later in the month, likely to be their only chance of salvaging a dismal season.
“When I was in Espanyol, my first job as a coach, I was on the training ground at seven o’clock every morning,” said the Argentinian.
“Then I moved to Southampton, six-thirty. Then Tottenham, seven. Then Paris (St Germain), six in the morning. Now six forty-five. You can ask the guy on security.
“It’s not going to change after 15 years. My passion is here. My motivation is football. You increase your bank account but that cannot put me in a comfortable zone to say ‘now I will arrive at nine o’clock and leave at two o’clock’. I need to keep pushing myself.
“If (a player) arrives from another club where there was less money, less expectation but now I arrive here because people believe I am so good, what do I need to do? It’s to arrive early, it’s to work more, it’s to run more, be focused more.
“It’s more responsibility now. We feel that responsibility.”
The Chelsea Supporters’ Trust wrote to the owners and senior management last month to communicate their dismay at the direction the club is taking under the leadership of Todd Boehly’s Clearlake Capital consortium.
The letter warned of potentially irreparable damage that is being done to the relationship between the club and its supporters, as the team has gone from being Champions League regulars to a mid-table side in less than two years.
Pochettino rejected the suggestion players have already adopted the view that the season is doomed and there is little left to salvage.
“If you are in a comfort zone, you drop in your level, you drop in your standard,” he said. “I don’t say that that has happened here. Too many other things have happened.”