Discerning foodies were tricked into tasting the new menu from high street brand Greggs when its new menu was served up at a top London food festival under the guise of an artisan delicatessen.
The unsuspecting customers – many who later revealed they would “never go to Greggs” – tucked into the food from the newly created Gregory and Gregory.
The video shows food fans praising the tapas-style dishes and captures their stunned reactions when it’s revealed they’re actually eating from Greggs.
The brand installed the pop-up Gregory and Gregory at Foodies Festival – a three-day event at Syon Park.
Crafty!