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Virtual Jersey becomes a Reality

Business | Published:

A VIRTUAL representation of Jersey has been developed which provides a digital twin of the Island and can be used to model a huge variety of complex scenarios, from planning-decision implications, traffic flows and air quality to business and economic opportunities.

The Virtual Jersey app (23845649)

The application, designed in just over a month, was created from a collaboration between several digital businesses in the island: Virtex Studios, Snap, PTF Motion and Jersey Laser Scanning, with support from Digital Jersey. Tim McGuinness, founder of Virtex, said that while the app still needed more development, the idea was to showcase what a digital twin could look like.

‘The idea is very simple, in that you create a virtual version of a real world space,’ he said. ‘By putting data from the real world space into the virtual version, you are able to glean information from that.’

Virtual Jersey was showcased at the opening of the Digital Jersey DJX IoT lab, and it is hoped there will soon be both IoS and Android apps available for the public to try out via the Digital Jersey website.

Mr McGuinness said: ‘Jersey is incredibly unique in terms of the connectivity and infrastructure, and clearly defined boundaries which allow us to focus on quality. I think Jersey could potentially lead the way in terms of visualising the entire Island.’

The app creators hope the application will be a big asset to businesses and the States of Jersey, as well as being used by external companies wishing to use the Island as a testbed.

One example where it could have been used is for the potential sites for the new hospital, which could have been put into the digital twin so they could be visualised clearly for both decision makers and the public, with the various scenario implications mapped out.

Referring to the millions spent so far on the hospital site, Mr McGuinnes said: ‘The amount of money it would cost to create a virtual digital twin, would be a fraction of what it could save.’

Gwyn Garfield-Bennett

By Gwyn Garfield-Bennett
Business Editor

Gwyn is a highly experienced journalist having worked in UK national TV for the BBC and ITN, as well as running her own magazine publishing business, freelancing for national newspapers and UK magazines. She has a CIPR Diploma in Public relations, excellent digital skills and is an experienced digital marketing practitioner. Gwyn is also an author of several books.

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