WITH one heatwave behind us and another just around the corner, a new campaign has launched with the intention of making Jersey the most “sun-safe place in the British Isles”.

The initiative – led by Public Health Jersey in partnership with Macmillan Cancer Support Jersey – asks Islanders to take “small, practical steps” each day to stay safe in the sun.

It forms part of a broader attempt on behalf of Public Health to implement a “prevention first” approach to skin cancer.

Examples of sun-safe habits advocated as part of the campaign include checking the UV index, covering up with loose light clothing, seeking shade and using SPF 30+ sunscreen.

Despite the initiative’s tongue-in-cheek slogan, “slap it on, Jersey”, the campaign is a reaction to the Island’s skin cancer rates, which remain higher than both England and Guernsey.

The campaign is supported by key players across Jersey’s outdoor community, including Channel Island Surfing Federation acting president Dave Ferguson.

Mr Ferguson said: “In Jersey, we spend a huge amount of time outdoors and it’s easy to underestimate how much UV exposure you’re getting, especially when you’re in and around the water.

“The campaign is a great reminder that enjoying the outdoors and protecting your skin go hand in hand.”

Dr Eloise Hamon from Public Health added that “UV exposure can occur much closer to home and often when people least expect it”.

“Whether you’re working outdoors, walking the dog, gardening, enjoying a coffee outside a cafe or spending time at the beach, protecting your skin should become part of your everyday routine whenever UV levels reach 3 or above,” she explained.

Macmillan Cancer Support Jersey chief executive Steph Gibaut said that skin cancer cases “can be prevented through better awareness and simple everyday habits”.

“We’re proud to be supporting a campaign that helps people understand their risk, protect themselves and seek early medical advice if they notice a change,” she added.

Islanders are invited to take a free online sun-safety quiz for personalised advice at sunsafe.je.