ISLANDERS could be given QR codes for visitors to scan and learn about Jersey, the Island’s tourism board has suggested.
Visit Jersey chief executive Tricia Warwick said the idea came from the Island Identity Project, which was published in 2022, and sought to define Jersey and how its qualities should be protected and promoted.
The report recommended that “ambassadors” could promote the Island across the world – proposing to select people from areas like sports, business, hospitality and arts who would spread the word about Jersey.
The report said there was “a large reserve of goodwill towards Jersey among the Island’s diaspora and those who have lived or worked here, which can be nurtured and utilised”. The ambassadors, the report added, would be part of a drive to spread Jersey’s soft power and telling “a coherent and positive story” about the Island.
Ms Warwick said she had seen business cards carried by States Members with a QR code and asked: “Why don’t we give one of those to everybody on the Island?
“Because they’d all be natural ambassadors for Jersey.”
The QR code took people to a website with information on the Island, she explained during a Public Accounts Committee hearing recently.
The Island Identity project already has “Ambassador for Jersey” packs on its website, which cover six themes: “Jersey and its neighbours”, “Jersey – a force for good”, “A multicultural island”, “Environment and sustainability”, “Jersey on a global stage”, and “A vibrant economy”.
