THE Jersey Hospitality Association has welcomed a senior law officer’s report praising licensees for a “responsible” reaction to the recent lifting of restrictions on happy hours and other promotions in pubs, bars and restaurants.
Attorney General Mark Temple gave an update to the Licensing Assembly yesterday, stating that analysis of 50 promotions held at 30 different venues since the law changed on 30 May, including happy hours, food and drink deals and two-for-one offers.
The Attorney General said the only concern related to one venue, which he did not name, marketing a “double-up” offer, with customers able to purchase double measures of spirits for £1 more than singles.
A letter was sent to the Jersey Hospitality Association on 6 June asking that licensees be warned that double-up offers were not considered acceptable, he added, with no subsequent evidence of any similar marketing.
Mr Temple concluded that: “The new guidance has been implemented and responded to by the on-licensed trade in a responsible manner.”
“Licensed venues across Jersey have shown real creativity in rolling out promotions while continuing to demonstrate that we are responsible managers running well-regulated establishments.”
Marcus Calvani, co-chief executive of the JHA, said: “We are delighted with the Attorney General’s positive remarks and his praise for the responsible way in which our industry has embraced the removal of this outdated restriction.”
Mr Calvani said the lone “double-up” concern involved a venue that was not a member of the association, and that the JHA had worked constructively to ensure a positive outcome for the industry was not undermined.
He added: “Encouraging people to enjoy themselves in licensed venues is not only a safer choice than home drinking, but also strengthens social interaction, boosts the local economy, and creates the vibrant Jersey we can all enjoy.
“This is a first step in modernising alcohol licensing laws and taxation policies which have damaged the sector for decades, and we welcome the collaboration that has helped deliver this important and positive change.”
Extracts from a letter written by Police chief Robin Smith were read to the licensing bench. Mr Smith stated that “whilst alcohol induced crime and demand during the night-time economy is a very significant concern… there is no current evidence to suggest ‘drinks promotions’ have contributed to the already concerning levels”.
