FAMILIES are being invited to test their brains in a returning charity challenge that raises awareness about the risks of dementia.
Re-launched this week, Dementia Jersey’s ‘Big Brain Challenge’ asks Islanders of all ages to take part in a free scavanger hunt around St Helier.
The puzzle-packed trail begins at Santander Work Café and tasks participants to decode a clue using a QR code that reveals the next location on the trail, and a letter that spells a mystery word.
Not only will participants test their brain power, they will also have the chance to win an e-bike worth up to £2,000, donated by Lakeys Bike Hire and Tours.
Running from until 13 June, the challenge forms part of Dementia Jersey’s ‘Boost Your Brain’ campaign, which aims to raise awareness of the simple habits individuals can adopt to help reduce the risk of dementia later in life, such as exercising, testing your brain and socialising.
Claudine Snape, the charity’s chief executive, said they hoped the challenge will be a “fun way to spread an important message”.
“For many of us, dementia isn’t an inevitable part of getting old and that 45% of dementia cases can be avoided with simple lifestyle changes like staying active and challenging your brain,” Ms Snape said.
She added: “The challenge is open to everyone and completely free to take part in, so grab your friends, bring the kids and get involved for your chance to win an e-bike.”
Will Glenn, founder of Lakeys Bike Hire and Tours, commented: “Promoting a healthy lifestyle, both physically and mentally, is something that resonates with us at Lakey’s, and this challenge brings those values to life in a fun and inclusive way,” Mr Glenn said.
“Donating an e-bike felt like the perfect fit, and we hope it encourages more people to get involved.”
Upon completing the challenge, participants can enjoy a lucky dip at Dementia Jersey’s office in Halkett Place every weekday during the challenge.
For more information on Dementia Jersey’s ‘Boost Your Brain’ campaign visit: www.dementia.je/boostyourbrain/
