ADVERTS in the London Underground and a partnership with the Daily Telegraph are among the ways Visit Jersey is aiming to sell the Island to British visitors as part of its spring 2025 campaign.
Visit Jersey chief executive Tricia Warwick said the campaign, which will also be promoted via social media, Google, cinema and TV advertising, builds on the efforts of last year’s “Where Sea Meets Soul” marketing.
This will include showcasing a wide variety of the Island’s tourism and hospitality businesses and heritage sites, targeting prospective visitors from the UK, France and Germany.
Launched yesterday, it will run until 31 March and be promoted across Visit Jersey’s channels and through paid media, including TV and video-on-demand, outdoor advertising in commuter train stations and the London Underground, cinema, social media, Google display ads and a partnership with the Daily and Sunday Telegraph newspapers.
Ms Warwick said: “Last year’s Where Sea Meets Soul campaign marked a fresh direction for Visit Jersey, reshaping how we position the Island to audiences. The positive data confirmed the effectiveness of our approach, so we are continuing to evolve Where Sea Meets Soul this year to further raise brand awareness and challenge outdated perceptions of Jersey.”
She continued: “We are using the latest marketing tools and technologies available to be as strategic as possible with our marketing investment, targeting both an older demographic that is more familiar with the Island and a slightly younger audience who may not have considered Jersey as a holiday destination.”
