POTATO supplier Albert Bartlett has bought The Jersey Royal Company following approval from the Island’s competition watchdog.
The firm announced earlier this year that it was in discussions over the purchase, a move which it said would provide a sustainable future for the Island’s biggest export.
Albert Bartlett has now confirmed that it has formally acquired the Jersey Royal Company from Produce Investments following approval from the Jersey Competition Regulatory Authority.
In a statement, the firm said that the consolidation of the Island’s leading producers was “seen by both businesses as key to delivering a sustainable future for the famous Jersey Royal crop, while continuing to deliver a great product for consumers”.
Family-owned Albert Bartlett has packed and marketed Jersey potatoes for multiple generations and has had a dedicated packing and growing infrastructure in the Island since 2008. The Jersey Royal Company was formed into its current model more than 20 years ago and was purchased by Produce Investments in 2014.
Albert Bartlett said that work would now begin on integrating the team at JRC and its entire operations into the wider group, “making for an exciting 2024 season and creating new opportunities for everyone in the supply chain going forward”.
Alex Bartlett, chief executive of Albert Bartlett, said: “We have a long history with the Island in the production and marketing of Jersey Royal potatoes and in supporting the future of Jersey agriculture.
“Our purchase of JRC enhances that level of commitment and will allow us to build a compelling and sustainable future for our combined teams, growers and retail partners by delivering a great consumer proposition.
“There will be lots of hard work ahead, but it is an exciting time for the famous Jersey Royal potato.”
Rachel Cook-Coulson, chief financial officer at Produce Investments, said that the sale was in the best interests of the Jersey Royal Company.
“We are really proud of our Jersey business and our team who have done a great job for our customers and in continuing the rich history of the Jersey Royal potato,” she said.
“However, we have a responsibility to look forward and ensure that great tradition continues.
“With current pressures in the supply chain and changing market dynamics, we believe a consolidated approach to producing and marketing this unique product is needed. Following detailed discussions, we believe Albert Bartlett is best placed to take Jersey forward.”
