Daily Mail remains top of the sales charts of national papers in Jersey

Daily Mail remains top of the sales charts of national papers in Jersey

Figures show that the Daily Mail – which was first published on 4 May 1896 and is controlled by Viscount Rothermere, the great-grandson of its co-founders – accounts for more than a third of all national papers sold in the Island, with a 36 per cent market share.

The next most popular nationals are the Murdoch-owned The Sun (14%), The Times (11%) and the Daily Telegraph (11%).

Behind them sit the Daily Mirror (10%), Daily Star (9%), Daily Express (7%) and Financial Times (2%). The Guardian is no longer available to buy in paper form in the Island following a decision by its publisher in the UK not to print the newspaper in Jersey.

All the locally available national titles are now printed by KPS at its digital print facility in Rue des Prés trading estate, Longueville, St Saviour.

When it comes to the Sunday editions, the ranking is slightly different.

The Mail on Sunday might come out in top spot with 36 per cent of the total sales, but in second place is The Sunday Times (16%), with The Sun on Sunday in third (13%).

Behind these titles are the Sunday Mirror (11%), the Sunday Telegraph, Daily Star Sunday and Sunday Express (all 7%) and the Mirror Group-owned Sunday People (6%).

In the UK, The Sun is the biggest selling weekday national, with a market share of 27 per cent and an average daily sale of 1,378,124 copies.

The Daily Mail is second (22% and 1,115,863) and the Daily Mirror third (10% and 528,931).

The UK national figures are for February 2018. The Jersey figures for market share are for the first quarter of 2018.

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