Visit Jersey is due to begin research at the end of this month into the potential for developing more links with destinations across the continent, including Scandinavia and Austria.
Visit Jersey launched an online video-creator competition this summer called Escape to Jersey.
Entrants were invited to create a unique tourism video that was tailored to their interests.
Research will specifically look at the possibility of establishing links with cities like Copenhagen and Vienna as well as developing current travel routes to destinations in France, Germany, Ireland and Switzerland.
Keith Beecham, head of Visit Jersey, said it was his team’s aim to identify where there is a demand for people to come to Jersey that is currently being unfulfilled.
Jersey Airport caters for several flights in and out of German, Irish and Swiss cities on a seasonal basis, and Paris all year round.
Mr Beecham said: ‘We need to understand where the demand for Jersey is and where it is being unfulfilled, and that is what this research is about.
‘We are already looking at the UK, but we will soon start to look at places such as France, Germany, Austria, Ireland, Switzerland and Scandinavia.
‘We get tourists from Germany in the summer.
‘Lots of them like walking on the north coast and we know they are having a great time from the feedback we get.
‘We need to get the research and information under out belts.
‘We need to put this research in and see if a new stock of visitors exist.’
Meanwhile, Flybe has announced that it is dropping its East Midlands route at the end of the summer.
The final Jersey to East Midlands flight will take off on Saturday 24 October.
The route had offered the Island with a valuable link with UK cities such as Derby, Nottingham and Leicester as well as variety of European destinations through onward connections.
A spokesman for Flybe said that the company reviewed its services regularly and that in some cases routes had to be stopped where passenger numbers make a flight environmentally, as well as economically, harder to justify.
Mr Beecham said he was disappointed to see the route go, but added that Flybe had increased its service to Cardiff.
‘It is disappointing, but its a business decision in the end,’ he added.
‘We might lose one link to the UK, but we have gained better links to Wales.
‘What Visit Jersey wants to do is work with the ports to maximise links as much as we can.’
Flybe’s winter schedule now offers flights from Jersey to Birmingham, Bournemouth, Cardiff, Exeter, Manchester and Geneva.
DIRECT flights could be launched between Jersey and Alderney following a successful trial of the service two years ago.
In 2013 Guernsey airline Aurigny ran a seasonal service between the islands which proved popular among residents and tourists. However, the airline showed no interest in running permanent flights, and the States of Alderney have now asked Isle of Man-based carrier Citywing to operate the route.
Citywing, formerly known as Manx 2, recently submitted a report on how it would operate a States-owned airline to cover Alderney routes.
The proposed operation model suggested one flight a week between the islands, priced £55 each way. It is thought that the service will only run during the summer.
Myra Shacklady, group commercial director for the Ports of Jersey, said that she would welcome the chance to discuss the potential route. She added: ‘While we haven’t received any direct approach from either the airline or the States of Alderney, we would welcome the opportunity to discuss the matter further.
