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A real Live story of success
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It is, moreover, significant that the line-up of performers carefully put together by the organisers has helped to ensure that far from being a festival which appeals only to young music fans, the event attracts a surprisingly varied audience.
This year the headline act, Madness, was doubtless calculated to appeal to those with memories of the 1980s as well as to younger members of the audience. And the tactic clearly worked, as a total audience of 20,000 people enjoyed the programme and a host of subsidiary attractions over two days at the Royal Jersey Showground in Trinity.
Meanwhile, in common with the Battle and the Air Show, Jersey Live now attracts many visitors from outside the Island. This year, 2,000 people are estimated to have come to the Island especially for the event, no doubt drawn by its reputation as one of Britain’s foremost smaller-scale festivals.
The arrival of so many people from outside the Island was clearly good for Jersey Live, but it was also good news for
Jersey tourism. Plenty of money was, of course, spent on tickets and within the confines of the showground, but there will also have been a very welcome injection of cash into the wider economy.
There is always a danger that trouble will brew at events which draw crowds of thousands, and that danger is heightened when those crowds have access to alcohol. Fortunately, it appears that there was no serious disorder this year. The overwhelming majority of those who turned up focused on enjoying themselves.
The weather, which was particularly good on Saturday, no doubt lifted people’s moods, but the organisers also played their part in preventing crowd frustration by introducing a new automated entry system. It seems that this worked very well, preventing the long queues which built up in previous years.
All in all, Jersey Live 2011 can be considered as a tremendous success and a further feather in the cap of the two Warrens – Holt and Le Sueur – who founded the festival and remain the very effective driving force behind it.
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