Rolls-Royce has announced an additional £300m in funding for its Goodwood manufacturing site as it looks to broaden its bespoke facility and prepare the brand for future electric vehicles.
The investment – which is the largest single injection of cash into the plant since it opened in 2003 – will create extra room for the brand’s Bespoke and Coachbuild projects which allow customers to uniquely tailor their cars. During 2024 Rolls-Royce saw a 10 per cent increase in Bespoke content value per vehicle produced.
Chris Brownridge, chief Executive, Rolls-Royce Motor Cars, said: “In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history.
During 2024 Rolls-Royce delivered 5,712 vehicles – its third-highest annual sales figure on record. The 12-month period saw the introduction of four new models, with the Cullinan Ghost Series II and Ghost Series II released alongside Black Badge versions of each.
