The Japanese joint venture group Sony Honda Mobility has revealed its first car – the Afeela 1.
Sony Honda Mobility was established in 2022 with the two firms in partnership to build electric vehicles.
The Afeela 1 was revealed at the 2025 Consumer Electronics Show (CES) in Las Vegas this week and arrives as a battery-powered four-door saloon.
The car’s design has a minimalist look with hidden door handles, a completely flush front end and sensors and Lidar detectors located on the roof – similar to the new Volvo EX90.
Yasuhide Mizuno, chairperson and CEO at Sony Honda Mobility, said: “Sony Honda Mobility strives to evolve relationships with people through intelligent mobility and revolutionise the travel experience. We are very pleased to unveil Afeela 1, developed for the era of autonomous driving, at CES 2025.
“Afeela 1 can be called a buddy, combining advanced software with meticulously refined hardware. We will meet our customers’ expectations by providing a safe, secure and comfortable travel experience.
Sadly, the Afeela 1 is only destined to enter the American and Japanese markets at this stage with the car starting from the equivalent of £71,500 and rising to £82,000.
