Genesis has unveiled a new dog-carrying concept which integrates some of the firm’s luxurious features into a place for your four-legged friend to travel.
The Genesis X Dog Concept – fitted to the Korean firm’s Electrified GV70 – utilises the EV’s on-board electric supply and vehicle-to-load technology to power a variety of pooch-pampering tools, such as a built-in electric shower and hairdryer. Even the bed itself is heated.
Once inside, they’re able to relax on a fully-padded dog cushion while ambient lighting is used to cast a variety of colours over the area. Genesis has also integrated a personalised leather dog collar and matching safety harness to ensure that any dog is safe while on the move.
The concept dog bed will be on display at the Genesis Studio Battersea from May 9 to 21, before moving to the brand’s studio in Westfield from May 22 to June 5. Each studio will be set up to cater for dogs, too, bowls and dog beds ready for four-legged visitors.