Land Rover has revealed an ultra-exclusive version of the Range Rover, which pushes its halo model into Bentley and Rolls-Royce territory.
Called the ‘Lansdowne Edition’, the car features a ‘curated’ specification designed by Land Rover’s SV Bespoke division and costs £250,000. Just 16 cars have been built, and they’re all sold.
Based on the SV version of the Range Rover, the bespoke model gets a unique body colour called Lansdowne Grey Gloss, while the roof and mirror caps are painted in Corris Grey Gloss.
Completing the look are 23-inch black satin forged alloy wheels featuring Corris Grey inserts.
The interior has received a bespoke overhaul too, with SV Bespoke Rosewood and Ebony leather upholstery with diagonal stitching, satin black ceramic controls and leather-edged mohair wool carpets. The tread plates are illuminated, too, complete with ‘Lansdowne Edition 1 of 16’ script, and all cars get the ‘Tailgate Event Suite’ package allowing owners to sit on folding leather seats on the tailgate.
Patrick McGillycuddy, Jaguar Land Rover UK sales director, said: “The profound desirability of our products has never been so apparent. All 16 of the exquisite Range Rover SV Lansdowne Editions have been sold ahead of reveal, truly demonstrating the appeal of our luxury brands.
“Alongside exceptional vehicles like the Lansdowne Edition, we are developing locations, services and events that provide unique and exclusive touchpoints for our clients. Our new Mayfair boutique provides concierge levels of personal service in a modern, luxury environment – it’s totally unique.”
The Lansdowne Edition was revealed at Land Rover’s recently overhauled showroom in Mayfair, London.
The showroom has been designed to give a ’boutique’ feel with customers able to tailor-make their perfect car.
