BMW has showcased a new concept car which could hint at future models in the firm’s line-up.
Called the i Vision Dee – which stands for Digital Emotional Experience – the striking-looking car has been unveiled at the Consumer Electronics Show (CES) in Las Vegas. It utilises BMW’s iX E Ink technology, which means that its exterior can be changed to show up to 32 different colours. It’s a feature which was already included on the iX Flow from 2022, though that car could only alternate between black and white.
The steering wheel features touch-sensitive controls which ‘come to life’ when the driver sits in place. These controls access many of the digital functions of the car, including what kind of images or video are projected onto the windscreen.

Traditional design aspects, such as the kidney grille, twin circular headlights and Hofmeister kink remains but have been replaced by ‘phygical’ icons instead of analogue design touches.







