While most of the candidates for Denmark’s general election are making good use of the internet, posting their promises on websites and social media, one has gone a step further.

Joachim B. Olsen, an Olympic shot put silver medallist who has been a member of the centre-right Liberal Alliance in the Folketing since 2011, placed a promotion bearing the party logo and encouraging people to vote for him on one of the world’s most popular adult websites, Pornhub.

Joachim B. Olsen admitted:
(Facebook/Joachim B. Olsen/PA)

Olsen told Denmark’s BT newspaper Sunday that “election campaigns are serious … but there must also be some humour”.

The June 5 elections are being held on schedule at the end of the parliament’s four-year term.