Nostalgia is big business in the fashion industry, and no one appears to know that better than Jeremy Scott at Moschino. For the Italian brand’s AW19 collection, the creative director transformed the catwalk into a game show, just like The Price Is Right.
If your memory needs jogging, the very simple, bizarrely entertaining TV show sees contestants guess the prices of products to win money and prizes. In the Eighties the English version was hosted by Leslie Crowther, before Bruce Forsyth took charge in the mid-Nineties.
Glamorous models, dressed head-to-toe in Moschino, presented the products and stalked the catwalk.
“It’s a very American idea that you can turn your life around, go from rags to riches with that lottery ticket or by selling that screenplay. There is something about it that captures the imagination.”
Perhaps the most outlandishly nostalgic outfit was a cape designed to look like a TV dinner, featuring a tray with steak, gravy, peas, carrots and mashed potato.
And in terms of beauty looks, there was no subtlety – it was all uber-glam. It would seem Scott trusts in Dolly Parton’s classic mantra: “The higher the hair, the closer to God.”