ITV has been warned to take “greater care” after Dr Hilary Jones broadcast inaccurate vaccine statistics on morning show Lorraine, an Ofcom report has said.
The programme attracted 3,833 complaints from viewers over a discussion about the number of unvaccinated Covid-19 patients in hospital.
The segment, on December 6 2021, saw host Lorraine Kelly and resident medical expert Dr Hilary encourage viewers to accept the offer of a coronavirus vaccination.
A clarification was broadcast on the show two days later, explaining the statistic related to patients in intensive care units rather than the proportion of unvaccinated Covid-19 patients in hospital.
On Monday, media watchdog Ofcom ruled it would not be launching a formal investigation, but has issued ITV with guidance.
In a statement, Ofcom said: “This programme incorrectly referenced the proportion of unvaccinated Covid-19 patients in hospital.
“We have told ITV that greater care should be taken by trusted medical experts when presenting facts and figures on public health issues.
“However, given official statistics and research have consistently shown that vaccination against Covid-19 offers greater protection against serious health consequences, we do not consider that the error was sufficient to materially mislead viewers on this main point of discussion.”