McDonald’s is finally offering a vegan burger in the UK after years of research to perfect a plant-based patty and vegan cheese slice.
The fast food giant will trial the new £3.49 McPlant in 10 restaurants in Coventry from September 29 and a further 250 outlets from October 13, with the aim of rolling it out nationwide next year.
McDonald’s said its first ever plant-based burger “delivers the same great taste and experience you would expect from a McDonald’s burger”.
It follows three years of research and development to bring a vegan alternative to British and Irish customers, with the patty co-developed with US-based alternative meat brand Beyond Meat and vegan cheese based on pea protein to match the taste of the chain’s regular cheese slices, as well as a new vegan sauce.
McDonald’s UK and Ireland chief marketing officer Michelle Graham-Clare said: “We’re so pleased to be finally launching McPlant in the UK and Ireland.
“We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone.
“Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant.”
