VISIT Jersey is launching a new campaign with travel brands including Expedia, Hotels.com, easyJet Holidays, Jet2, and Blue Islands to encourage tourists to visit the Island next year.
As part of the partnership, the Expedia and Hotels.com websites have been featuring dedicated Jersey landing pages created in partnership with Visit Jersey.
Alongside the Expedia and Hotels.com campaigns, Visit Jersey will also launch a series of targeted campaigns funded jointly with airlines. This will include advertising at Manchester and Liverpool airports with easyJet, digital advertising with Jet2, and radio advertising with Blue Islands.
Visit Jersey chief executive Tricia Warwick said: “We are excited to partner with Expedia, Hotels.com, easyJet Holidays, Jet2, and Blue Islands for these new campaigns, which represent a strategic approach to maximising our marketing investment during the highly competitive Christmas period.
“By collaborating with some of the biggest, most respected names in travel, we can capture the attention of prospective visitors and drive bookings to Jersey for next year.
“These campaigns will also build momentum ahead of exciting activity we have panned for 2025, including our spring/summer brand campaign launch in January and promotion of the forthcoming Bergerac reboot.”
