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Festivals hit the right note
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Imaginative, compelling events in a unique Island setting are increasingly seen as a way to reinvent Jersey’s visitor industry. They also bring with them the considerable bonus of enhancing the quality of life for residents as well.
It is a trend which deserves celebration and encouragement, both officially and from the Island public, and which was vividly illustrated, for example, by a full-page advertisement in yesterday’s Sunday Times for the Jersey Live music festival and its impressive-looking new stablemate, Folklore.
The ability of the organisers to attract stars of the calibre of Van Morrison, Ray Davies and Badly Drawn Boy to this new and carefully conceived niche festival event speaks volumes about the way in which Jersey Live has raised the profile of Jersey on the international music circuit.
Festivals of all kinds, aimed at a variety of tastes and generations, are already helping to attract extra visitors and there is plenty of scope for more to be launched.
They fit harmoniously with the Island’s natural charms and gastronomic attractions and help to demonstrate that, as a holiday destination, Jersey has moved a very long way indeed from the days when it traded chiefly on beaches, cheap cigarettes and alcohol and Britishness with a touch of continental flavour.
Many Island events can now be expected to attract a more up-market clientèle than in the days of bucket-and-spade fortnights. It is also apparent that there is a great deal of mileage in niche tourism which, by definition, does not appeal to the mass market.
A great many people have contributed and are contributing to make what might be called specialist tourism a success, but the two behind Jersey Live and the new Folklore event, with its spectacular line-up of talent, Warren Le Sueur and Warren Holt, deserve a special mention.
It is no exaggeration to say that they have managed to enrich the Island culturally and are now projecting its attractions well beyond our shores.
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