Consumer confidence falls sharply as households ‘nervously’ await Budget

Consumer confidence has fallen sharply in “not encouraging news” for the Government as households “nervously” await next month’s autumn Budget, according to a long-running survey.

GfK’s Consumer Confidence Index fell seven points in September to minus 20, with significant drops in predictions for personal finances and the general economy over the coming year.

Expectations for the general economy over the next 12 months fell by 12 points to minus 27, while the forecast for personal finances is down nine points to minus three.

Graph showing consumer confidence score from September 2023 to September 2024
The index fell seven points between August and September (GfK/PA)

GfK said: “These three measures are key forward-looking indicators so despite stable inflation and the prospect of further cuts in the base interest rate, this is not encouraging news for the UK’s new Government.”

Chart showing scores in the survey for September, August and July 2024
The figures show the change from July to September this year (GfK/PA)

“Following the withdrawal of the winter fuel payments, and clear warnings of further difficult decisions to come on tax, spending and welfare, consumers are nervously awaiting the Budget decisions on October 30.”

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