Fiat’s ‘E-Grant’ scheme will help push the Italian firm to hit tougher zero emission vehicle (ZEV) mandate targets this year.
That is according to the brand’s new UK boss, Guiseppe Cava, who has admitted that the controversial regulations pose a significant ‘challenge’ for carmakers.
However, he believes that the outfit’s strong line-up of EVs, coupled with its customer incentive scheme, should be enough for Fiat to meet this year’s target.
The firm’s ‘E-Grant’ scheme, which shaves up to £4,220 off the price of an electric car, was announced last year and came into force on January 1.
It is hoped that the offering will help to meet much-talked about ZEV mandate targets, which came into law in 2024.
The regulations set out a percentage of new vehicles sold, which have to be electric. Last year’s target was 22 per cent, with that figure rising to 28 per cent in 2025. It will then rise every year until 2035, when the sale of new petrol and diesel cars will be banned.
“Firstly, it was offered to the 500e and then we expanded to the 600e. The ‘E-Grant’ allows customers to receive up to a £4,220 price reduction on those models to make them more affordable. It’s certainly a challenging target, but we have a lot more offerings now. We also have the Abarth 500 and 600e from our performance division and now we have the new Fiat Grande Panda, which will be one of the biggest contributors.”
The Abarth and Fiat range now includes five different EV options. Prices start at £21,995 for a Fiat 500e with the ‘E-Grant’ reduction, making it one of the cheapest electric cars on sale.
