The Golden Mile makes a significant contribution to the Airport’s revenue, but it comes at a cost, a visual cost. Outside, the approach road to the terminal is lined with advertising banners, the doors are plastered with transfers, even the columns of the departures hall are wrapped in adverts. As the image above shows, visitors walk out of the arrivals hall to be greeted not by Jersey, but by Sign City.
Now the Planning Minister has further relaxed controls on advertising, making it easier to change existing signs and to cover construction hoardings with adverts. This rush to monetise every blank wall with musak for the eye is counter-productive.
Read more in Friday’s JEP
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