A CAMPAIGN has been launched to remind Islanders not to walk on farmland and to be mindful that many of the paths in Jersey’s countryside cross private land.
The Jersey National Park has launched ‘The Black Sheep’ campaign to protect access, promote respect, and highlight the shared responsibility of everyone who enjoys Jersey’s countryside.
The campaign focuses on encouraging people to stay on marked routes and respect gates and boundaries, and reminding Islanders to take responsibility for their waste and leave the countryside clean for all to enjoy.
Jersey National Park chair Jim Hopley MBE said: “Our access to Jersey’s most beautiful landscapes is founded on trust and co-operation. This campaign is about safeguarding that relationship.
“One careless act can spoil it for everyone, but a culture of respect ensures these spaces remain open, safe, and thriving for all.”
Mr Hopley added: “By staying on the right paths, respecting signs, and taking litter home, we all play a part in protecting the park’s landscapes.”
Government of Jersey environment manager Julia Clively said: “Many of the routes we enjoy are open through the goodwill of landowners, and it’s important that visitors understand this relationship. It’s about shared responsibility.”
She continued: “By following the guidance set out in this campaign, we not only reduce conflict and damage, we can protect trust and ensure these paths remain open for everyone to enjoy.”
President of the Jersey Farmers Union president Dougie Richardson said: “Farming and public access can and do work well together when people follow simple rules.
“The Black Sheep campaign is a timely reminder that Jersey’s countryside is both a working environment and a shared space, one that needs care from everyone who uses it.”
A dedicated webpage provides further guidance and the Countryside Access Map for walkers.
