SUPERMARKET chain Iceland has announced a new partnership with Channel Islands retailer Alliance promising new Iceland and The Food Warehouse stores in Jersey and Guernsey by 2025.
Alliance’s managing director, Andrew Bagot, said they were “thrilled” by the move which would bring Iceland’s products to consumers in both Jersey and Guernsey.
“Together, we’re making it easier than ever for households in the Channel Islands to enjoy Iceland’s fantastic range from everyday essentials to seasonal favourites,” he said.
Ten existing Iceland stores – which had previously operated under an agreement with Sandpiper CI – passed to Morrisons as part of the recent sale of Sandpiper’s local franchises. Morrisons said these stores would remain open and there would be no job losses, although discussions are currently taking place over which brand they would operate under.
Morrisons’ chief executive, Rami Baitiéh, said: “I am delighted that now the transaction has completed we can welcome 520 new colleagues into the Morrisons family. It’s a great business with great colleagues and we are all looking forward to the exciting next chapter.”
As franchisee, Alliance say they will now offer Iceland’s product ranges – including brands such as TGI Fridays, Greggs and My Protein – seasonal merchandise, and an extended value range in selected stores across the Channel Islands. A new The Food Warehouse is due to open in January.
Alliance currently operates five Channel Islands stores employing 160 staff.
Justin Addison, Iceland Foods international and partnerships director, said: “Partnering with Alliance is a significant step forward for us in the Channel Islands. We’re delighted to work with Alliance to continue providing our customers in the Channel Islands with Iceland’s range of innovative, value-driven products.”
