The Cleveland Browns are rewarding their fans’ loyalty with strategically placed beer fridges, which will dispense the drinks inside… when the team next wins a game.
The Browns went 0-16 last season and 1-15 the season before, their last regular-season victory coming the day before Christmas 2016, so there’s no guarantee the Bud Light bottles will be released soon.
But when they are, it’s sure to be a special occasion.
You’ve stood by us through it all. We love you for it, and so does @budlight.
These special fridges will unlock celebratory beers when we get our first regular season “W”.#VictoryFridge pic.twitter.com/LgsGNabMpt
— Cleveland Browns (@Browns) August 14, 2018
The fridges will reportedly be placed in 10 Cleveland-area bars, and while some made the joke that the beers could expire before a Browns victory occurs, the beer brand will apparently change the beer every month to ensure the drinks inside are fresh.
— Dave @ BIGPLAY (@BIGPLAYdaveymac) August 14, 2018
Love this!
— Warnesy (@warnesy4) August 14, 2018
Their first game of the new season will be up against the Pittsburgh Steelers on September 9. Will the beers be released sooner rather than later?
