Moschino turned its Milan Fashion Week catwalk into an incredible TV game show

Moschino turned its Milan Fashion Week catwalk into an incredible TV game show

Nostalgia is big business in the fashion industry, and no one appears to know that better than Jeremy Scott at Moschino. For the Italian brand’s AW19 collection, the creative director transformed the catwalk into a game show, just like The Price Is Right.

If your memory needs jogging, the very simple, bizarrely entertaining TV show sees contestants guess the prices of products to win money and prizes. In the Eighties the English version was hosted by Leslie Crowther, before Bruce Forsyth took charge in the mid-Nineties.

Glamorous models, dressed head-to-toe in Moschino, presented the products and stalked the catwalk.

Moschino show
Models showed off items on the rotating centre stage (Antonio Calanni/AP)

“It’s a very American idea that you can turn your life around, go from rags to riches with that lottery ticket or by selling that screenplay. There is something about it that captures the imagination.”

Irina Shayk at Moschino
Products were shown off in the middle, with models like Irina Shayk walking the catwalk around them (Antonio Calanni/AP)

Perhaps the most outlandishly nostalgic outfit was a cape designed to look like a TV dinner, featuring a tray with steak, gravy, peas, carrots and mashed potato.

Moschino show
One model’s outfit was inspired by TV dinners (Antonio Calanni/AP)

And in terms of beauty looks, there was no subtlety – it was all uber-glam. It would seem Scott trusts in Dolly Parton’s classic mantra: “The higher the hair, the closer to God.”

Moschino show
The show ended with a whole lot of confetti (Antonio Calanni/AP)

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