Internet trends may come and go but some meme formats are ripe for recycling.
That’s why we’re now seeing a fresh batch of This Is Just To Say poems.
They riff on William Carlos Williams’ famous poem about plums in the icebox, with a sorry-not-sorry ending.
The 1962 poem was a meme in waiting and duly sprung to prominence last autumn, with a glut of parodies turning it into a fully fledged meme.
Now a few months later, they’re back – and just as readable as ever.