Boris Johnson abandons ‘submarine strategy’ after being called a coward

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The Tory leadership frontrunner has resurfaced with a surge of TV and radio appearances after a media blackout.

Boris Johnson has abandoned his “submarine strategy” after being called a coward.

The Tory leadership frontrunner had been avoiding the media spotlight, deigning to appear at only one of four hustings so far, and refusing journalists’ requests for interviews and information.

But the Vote Leave leader has suddenly resurfaced with a surge of TV and radio appearances starting late on Monday night.

A major drop in the polls following negative coverage of police being called to his home after a late-night row appears to have prompted his press officers to switch their phones back on.

Tory leadership race
Media outside the home of Conservative party leadership candidate Boris Johnson, in south London (Yui Mok/PA)

The selection of Jeremy Hunt by his colleagues then appeared to set up a deliberately non-confrontational contest, with the Foreign Secretary insisting he would avoid “blue on blue” attacks on his rival.

Knowing their man had a history of blunders and seemingly-inadvertent insults, his strategists appeared set on a course of dodging media scrutiny until the Conservative was safely ensconced in no 10.


The move immediately attracted criticism from colleagues, including energy minister Claire Perry, who said: “I’m surprised he’s following the Gavin Williamson submarine and dark arts strategy at a time when we are desperate for honesty and truth.”

Critics pointed out this was also similar to the coronation of Theresa May in the last leadership contest, which had avoided testing her weaknesses in the glare of publicity.

Lord Heywood Thanksgiving Service
Prime Minister Theresa May and her predecessor David Cameron (Henry Nicholls/PA)

Supporters attacked the “curtain-twitching Corbynistas” who called the cops as Mr Johnson remained schtum over the weekend, while the gap between him and his competitor for the premiership narrowed in the polls.


This left the door open for Mr Hunt to write a newspaper column on Monday challenging him not to “be a coward” and demanding he “show the nation you can cope with the intense scrutiny” in a debate.

Mr Johnson’s team continued to refuse, leading to Sky cancelling plans for a head-to-head on Tuesday night.

Cabinet meeting
Foreign Secretary Jeremy Hunt leaves a cabinet meeting at 10 Downing Street, London. (PA/David Mirzoeff)

But even this seemed to backfire when there were widespread claims it had been staged and no photographer or agency claimed credit or asked for payment.

With Mr Johnson’s odds of becoming prime minister continuing to drift, he finally resurfaced in an exclusive interview with Laura Kuennsberg late on Monday night.

This kicked off a frantic round of media interviews on Tuesday morning, although Mr Johnson is still being kept on a tight leash as his team attempts to regain the momentum that previously looked almost certain to open the gates to Downing Street.

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