Scottish candle company stars in new Amazon TV advert

Scottish candle company stars in new Amazon TV advert

A family-run candle company is starring in an Amazon TV advert highlighting the importance of small and medium-sized businesses.

Glasgow-based Shearer Candles, which has been operating for 120 years, was chosen from thousands of small businesses to feature in the advert.

Until recently the company was trading from just one high-street location.

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The advert, which launched this week, highlights how half of everything sold on Amazon comes from small and medium size businesses like Shearer Candles and showcases how Amazon helps them reach customers around the world.

Stephanie Barnet, of Shearer Candles, said: “As the UK’s longest-established creator and purveyor of lifestyle candles, everything we do is usually underpinned by long-standing tradition and heritage.

“So selling on Amazon has been a whirlwind romance for us. Each month we have seen sales growing from strength to strength; it really has become an integral selling tool and source of revenue for our small family-run business.

Shearer Candles building
The original Shearer Candles building in Glasgow (Shearer Candles/PA)

“To see our brand brought to life on such a grand scale truly was a career highlight and a very proud moment for the team. The privilege that is nationwide exposure for our brand will undoubtedly add great value to our business.”

The TV advert was launched to coincide with a new consumer shopping experience called Amazon Storefronts, described as a “curation” of the best of British products from across the UK including toys, groceries, electronics and homewares.

Amazon’s UK Country Manager, Doug Gurr said: “Shearer Candles is a great example of how Amazon can play a vital part in growth strategy, allowing SMEs to reach millions of customers – not just in the UK, but globally.”

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