Tesco has launched its new discount store format called Jack’s as it attempts to take the fight to German discounters Aldi and Lidl.
Britain’s biggest retailer will open its first two Jack’s stores on Thursday in Chatteris, Cambridgeshire, and Immingham, North East Lincolnshire.
Most products will be Jack’s own brand and the chain will have 2,600 lines.
Chief executive Dave Lewis, speaking in Chatteris, said: “(Tesco founder) Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now.
It comes after the UK’s so called Big Four supermarkets – Tesco, Asda, Sainsbury’s and Morrisons – have taken a hammering at the hands of Lidl and Aldi.
The German duo have eaten up their market share by offering products at knock down prices.
Tesco said that eight out of 10 Jack’s food and drink products will be “grown, reared or made” in Britain and stores will stock an own brand range, also branded Jack’s.
The launch of Jack’s is part of Tesco’s centenary celebrations which will see the business mark 100 years in 2019. Jack Cohen founded Tesco 99 years ago in 1919.
