Classic marque at motoring festival

Classic marque at motoring festival

Morgan Motor Company is a family-owned manufacturer that hand-builds iconic British sports cars, famous the world over for their unique blend of craft, heritage and pure driving experience.

The Morgan Motor Company Ltd was established in 1909 by H F S Morgan with the design of the Morgan Three-Wheeler. This was followed in 1936 by the Morgan 4-4 (4 wheels – 4 cylinders), which continues to be produced today, and is the longest-running production car in the world.

The ethos at Morgan has remained unchanged for over 100 years; from research and design, to paint (a choice of 40,000 colours) and trim (around 50 colours/types), every Morgan is coach-built for the customer at Morgan’s Pickersleigh Road factory at the foot of the Malvern Hills.

Morgan cars have been built there since 1914. The staggered floor layout sends each car down the natural slope of the hill as it passes each stage of the manufacturing process. Every Morgan is expertly crafted using three core elements: ash, aluminium and leather.

Whether it be the lively Classic Range Sports Car, the extravagant high-performance Aero supercar or the truly unique and characterful Morgan 3-Wheeler, every last detail is tailored to the customer’s specification.

The evolution of the Morgan model range has taken the marque into the 21st century, and today Morgan builds just 850 cars per year. The Aero 8 was launched in 2000, and continual evolution of the Aero Range has seen the 8 joined by the dramatic Aeromax, Aero Supersports and Aero Coupé. In 2015 the Company launched the latest Aero 8, complete with a strengthened chassis and newly designed body.

In 2011, after an absence of over 50 years, Morgan reintroduced the Morgan 3-Wheeler, a modern interpretation of H F S Morgan’s classic design. Morgan’s first production electric vehicle, the EV3, was launched at the Geneva Motor Show in 2016, based on the popular 3-Wheeler. The Morgan Classic Range continues to be the most popular model within the Morgan range – with models including the 4/4, the Plus 4, the Roadster and the Plus 8.

The Morgan Sports Car Club (MSCC), formed in 1951 is for enthusiasts of Morgan cars. There are nearly 5,000 members worldwide.

SpotMog is the Gloucestershire Centre of the MSCC. Formed in 1987, today it has around 150 members. Twenty members of SpotMog (two of whom are tour guides at the Morgan factory) are visiting Jersey for the JIMF weekend with their ten cars, where they will be joined in the cavalcade by members of the Channel Island Centre of the MSCC (ChanMog) and other local Morgan owners.

The RUBiS Jersey International Motoring Festival is the largest annual motoring event in the Channel Islands, comprising competitive sprint and hillclimbs for classic and vintage cars and motorcycles.

There is a full programme of events for touring cars and motorcycles and the largest static motor show in the Channel Islands featuring motor and ancillary trade stands and exhibits from all Jersey motoring clubs.

This year JIMF will run over four days, from Thursday 31 May to Sunday 3 June.

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