Investing in your staff will create a loyal workforce

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Sponsored content - Butterfield

Noel McLaughlin (27943132)

What is the secret to building a new financial service business in Jersey?

Noel McLaughlin replies

The financial sector in Jersey is a crowded market, so when approaching a new business strategy, you need to differentiate yourself from others that already have established teams and a solid reputation on the Island.

At Butterfield, we know our greatest asset is our people. Since we opened our Jersey office in mid 2018, we’ve grown our team significantly, from three members of staff to more than 50 in under two years.

We invest heavily in our staff to ensure they feel valued and satisfied in their work. Keeping current employees engaged is the best business growth strategy. In small communities such as Jersey, word of mouth can be your business’ biggest advocate, if what is being said is positive.

Having a job for life is no longer expected or the norm. Individuals anticipate holding several jobs in their career, which is often motivated by a limited opportunity to progress or change career direction. At Butterfield, we are in the minority of businesses who can offer a 30+ year career in one place. We invest in upskilling our staff and look to promote internally. With a diverse range of departments, and the opportunity for secondments at our office locations around the world, an individual can change their career direction while staying with the company.

Think about how your business can grow a loyal workforce who will act as your company’s greatest ambassadors. Invest in your employees and they will invest in you.

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