Video conferencing is needed more than ever

Business | Published:

Sponsored content by Chris Corlett of Manx Business Solutions

Chris Corlett of Manx Business Solutions (27274140)

Video conferencing: gimmick or essential business tool?

Chris Corlett replies:

Video conferencing (VC) is a technology that promised much a few years ago, but experience left many organisations and individuals disappointed.

But the technology has matured – and the need for good VC has never been greater.

The world is more connected than ever before. In the workplace, customers and colleagues expect work to be carried out faster than ever before – yet work often now requires communication with customers, suppliers and partners in often different locations to deliver highly tailored and integrated solutions.

At the same time we are facing external pressures like never before. The coronavirus and other similar health issues have made it very difficult for people to travel and gather in large numbers – many business conferences have been cancelled this year due to the threat of Corona.

Also, we are now much more aware of the environmental impact of our actions. One return flight from London to New York produces more carbon dioxide than most people emit in a year.

Can we really justify that harm to our planet for a business meeting?


Many organisations are successfully addressing these challenges with the help of VC.

Good VC systems can now give you 4K picture quality, excellent sound, no lag and many participants in many locations using many different devices (from sophisticated boardroom solutions to mobile phones), as well as recording and other options.

For example, both IQ-EQ and Equiom are global wealth management businesses with offices worldwide and highly demanding clients.

They both chose Lifesize, an award-winning, easy-to-use VC system. All locations can quickly communicate face to face. Both businesses found it enabled them to connect colleagues and clients rapidly and effectively, boosting client satisfaction and staff productivity. Both have also saved countless airmiles in the process. Equiom describe Lifesize as a ‘no-brainer’.

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